01 / 05 · Brief
Name the constraint
We write down what has to be true in the next few weeks, and leave the rest for later.
Web development and automation
I use AI to buildwhat used to takeentire teams.
I ship websites, automations, and integrations. AI does a lot of the production work. I still decide what gets built.
Twenty-plus years of web development and marketing sit underneath that. AI lets the same experience cover more of the work.
- Experience20+ years
- StudioOne developer
- Based inPortland, Oregon
In the build, AI helps with scaffolding, refactors, content pipelines, image processing, and test coverage. I still review what ships.
In-house, anonymized
A recent stretch of work
29
deliverables
10
project areas
~10
weeks
~$200/month
AI tools
$20–30K/month
Contract talent, for comparison
One developer did this whole stretch.
A national professional services firm. About ten weeks, ten project areas, twenty-nine deliverables. The ~$200 a month was the AI tool cost while that work was in flight. The project fee is separate. Comparable contract talent usually runs $20–30K a month.
01 Services
Four kinds of work
Most projects use more than one of these.
AI-Powered Web Development
I keep WordPress where it still fits, and build custom when the site has outgrown it. A rebuild is usually a few weeks. The interface follows how people move through the site.
UX / UI Intelligent Automation & Integration
HubSpot and other CRMs, wired into the day-to-day work. Workflows and data pipelines take the routine handoffs.
AI workflows AI-Augmented DevOps & Delivery
GitHub Actions for CI/CD, feature branches, and pull requests you can read. The same delivery habits as a software team, run by one person.
Site management Strategy, Analytics & Optimization
SEO and conversion work tied to the job a page has to do. Custom dashboards, and a roadmap for what to do next.
Analytics and dashboards
More
More of what I do
Short loops for SEO and CRO, strategy, and video.
02 Work
Selected work
In-house work for a national professional services firm. The firm stays unnamed.
- In-house
Expert directory
Interactive map, advanced filtering, inline contact forms
Rebuilt the expert directory. You can filter the list, read it on a map, and contact someone from the listing.
- In-house
Profile portal
450+ people, passwordless login, moderation workflow
People keep their own profiles current. Login is passwordless. Edits go through a moderation workflow.
- In-house
Headshot pipeline
540 photos to 272 finished images, in hours
540 source photos became 272 finished images in a few hours. They were cropped and deduplicated in a pipeline, without a manual Photoshop pass.
- In-house
Lead intake
HubSpot form, reconciled daily
Rebuilt the primary lead form on HubSpot. Submissions get a daily reconciliation.
- In-house
Analytics dashboards
Informed a key design decision
Custom analytics dashboards. One of them settled a key design decision on the engagement.
- Side project, in progress
Sectional sofa configurator
An interactive configurator for furniture dealers. Separate from the firm work above, and still in progress.
03 Approach
How I use AI on a project
I make the decisions, use AI for production, and ship with the habits of a software team.
02 / 05 · Prototype
Get something real in front of you
I build a working slice early. Pages and flows you can click through, so we can check the direction before the rest of the build.
03 / 05 · Automate
Use AI on the repetitive work
The model drafts, refactors, and handles repetitive production like scaffolding, content, images, and tests. I decide what the form asks, which pages stay, and whether an integration is doing the right thing.
04 / 05 · Ship
Build in the open
Feature branches, pull requests, and GitHub Actions. You can read a change before it ships. Deploys are routine.
05 / 05 · Measure
Leave a system you can run
You get notes, dashboards, and workflows your team can run. I stay available, and the work keeps moving if I take a week off.
04 About
Ethan Ede. Portland, Oregon.
EE Creative, LLC is my studio. I’ve spent twenty-plus years in web development and marketing, building the work and answering for whether it moves the business.
It’s one person. The volume comes from the workflow: senior judgment, AI-assisted production, and the review habits of a software team.
A good fit
- 01Small and mid-sized businesses whose WordPress sites have fallen behind the company
- 02Marketing teams that need development and don’t have a developer on staff
- 03Companies drowning in manual data or content operations
- 04Owners who want a straight answer on where AI fits, and where it would only add noise
05 Contact
Tell me what you’re trying to ship.
Email is the direct line.